Should accountants market their practice during a recession?
Here at MBS we do not believe that the recession should be an excuse to cut back on marketing activity. Most businesses are looking critically at their costs and whether they feel they are receiving value for money. This exercise will apply to accountancy services as much as their printing and stationery supplier. Of course we all like to hope that our clients will stay loyal to us, but in business we have to understand that we may lose clients if we are not perceived to be adding value to their business.

So far, our appointment setting service is clearly showing a demand for businesses wanting to consider their options and, where possible, we are exploiting this sentiment. If you are not providing the standard of service that your client expects for the fees you are charging, then they may want to see what your competitors are up to when a business likes ours makes contact with them.

If you are ahead of the game, you will be making sure that your clients are valued and looked after and therefore can expect to be rewarded by their loyalty. It may be though that you do not have the resources available to carry this out as you would wish. If this is the case please do consider our Client Service Programme. The cost of this service can easily be offset by your increased client retention. In addition don’t forget we can also actively promote your other services at the same time.